Microsoft Ads Advertisers tend to ignore Microsoft Ads as they are too preoccupied with Google, but it can be a very efficient channel to attract enquiries. Microsoft Ads enables businesses to access users in the Bing search network who are actively searching, and relatively few other advertisers compete with them and the cost per click may be lower.
At PPC Agency Preston, the management of Microsoft Ads takes the same disciplined process like the rest of the paid advertisement campaigns. The goal is straightforward; to create qualified enquiries and at the same time, exercise high control over customer acquisition costs. Defining of the brief is the starting point of all projects. We take time to know your business, the services that you wish to advertise, and the kind of customers that you wish to approach before constructing or restructuring campaigns. This step will enable us to set achievable standards upon which the campaign approach will be based.
After we have an understanding of the objectives, we start analysing the search spaces that you desire to occupy. Search advertising is effective when it attracts users with a definite intention. We do the research on the keywords and the search patterns which suggest that the person is in the process of seeking your services and in the process of the campaign, the search patterns prioritised are those which are most likely to lead into enquiries.
The second step is the review of the already available tools and data. The current advertising accounts, analytics systems, and past campaign statistics can usually give useful insights into what keywords are doing well, and what needs to be improved. Based on such insights, we create an organised campaign plan. The organisation of campaigns is done in a manner that makes sure that the budgets are channelled towards the best search terms. The ad messages are written in a clear way that the potential customers know what you are offering and the reasons why they should contact you.
As soon as the strategy is accepted, implementation starts. The campaigns are initiated with keen focus on targeting, bid strategy and placement of ads. Performance is executed through accuracy since any slight change will affect performance. Reporting should be easy to understand and helpful. We also concentrate on the measurements that actually matter to the campaign success and not generating huge reports that contain irrelevant information. All the metrics reported are directly related to the agreed lead measures. The clients are welcome to enquire about the performance of campaigns at all times. The awareness of the contribution of each metric to total outcomes will provide the transparency and reinforce the collaboration.
The optimisation of campaigns is on-going. The search behaviour, key performance and quality of enquiry are also checked on a regular basis to determine areas where improvement is possible. The objective is simple: you need to develop a Microsoft Ads strategy, through which your business will be able to expand investment in advertising and at the same time enhance efficiency and lower the cost of attracting new clients.
